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Communication Objectives: Surveys
Giving trade show attendees an exit survey is a great way to collect data and information that will help you plan for events in the future. With the help and permission of the event show management,...
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Branding Power at Trade Shows
Branding is a basic conceptual marketing technique that is designed to set your products and services apart from the competitors in the global marketplace. By using a particular slogan, symbol, design...
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Branding Your Product
Since the birth of the world wide web many things have changed for the average businessman; the possibilities for advertising and branding are endless with the internet as the main channel in which to...
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Graphics That Work
How you decide to the space on your banner stands for your trade show display booth, is completely up to your company; but how you decide to display it could be the most important element to the...
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Preparing for a Trade Show
Trade shows are a great way to market a product or a business but at the same time they can be a stressful, time-consuming project that if not attacked properly can be a waste of time in the end....
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Trade Show Etiquette
Trade Show Displays You have finally arrived; after endless months and sleepless nights spent preparing for the event of the year you are exhausted. It must feel so great to have made it to the trade...
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Trade Show Flooring
Trade Show Flooring When preparing for a trade show it is important to remember all the little things; all the last minute details that are necessary to pull everything together at your booth before...
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Trade Show Objectives
It is easy to get caught up in the stress of pre-show planning, but one important thing to remember amidst the chaos of the event is to know what your objectives are in order to get the best return...
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Trade Show Time Management
Perfect 10 Displays The key to having an effective booth presentation that engages the trade show attendees while also boosts sales, is to always remember that a trade show is not necessarily the best...
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The Effectiveness of Product Demonstrations
In the world of advertising, the options are endless. When preparing for a trade show, there are a number of ideas and strategies used to sell the product the most effectively. Although brochures and...
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The Perfect Exhibit Presentation: Finish Strong
When you are concluding the presentation, it is important to give them a briefing on what was just covered so that all loose ends are tied up and no one is left confused or uninformed. If done...
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The Perfect Exhibit Presentation: Introduction
Your exhibit presentation is a very important key to trade show success. It gives you and the team an opportunity to convey a clear and concise message to all prospects that enables you to re-focus...
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Overcoming Marketing Challenges #2
For most business owners in general, trade show marketing in particular, is one of the key concepts that must be performed correctly in order to stay afloat in the competitive marketplace of today....
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How to Get Your Staff To Stage 4 Exhibiting
In order to continue to have success at trade shows, and also keep a clear plan of action with concise and focused objectives, you must pay attention to detail and plan ahead. Every team member at...
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The Importance of Booth Design
In order to attract as many people as possible to your trade show booth, you must be sure to make a strong first impression. One of the easiest ways to do this is through your booth design. Your...
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Brumark’s Carpet Recycling Program Proves Environmental Success
MARIETTA, GA — November, 2009 — Flooring Solutions specialist Brumark has proven environmental success by recycling over a half-million square feet of carpet through its carpet recycling program. The...
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Exhibit Industry Council Created to Promote Industry Best Practices
Five major trade show industry associations met recently to form the Exhibit Industry Council (EIC) in response to rising concerns from exhibitors that business practices in the industry are leading to...
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Gaming Industry is Optimistic about 2010
On the heels of a challenging economic year for the gaming industry, preliminary attendance numbers for the G2E 2009 show, held in Nov. 17-19 in Las Vegas, increased by 7.3 percent in exhibit hall...
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Trade Show Managers – The Evil Began Here
Over the past 30 years, there has been dynamic changes in the trade show industry; not only from the maturing of the product itself which many markets in the US enjoy, but in the way it functions...
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Freeman forges new partnerships with major tradeshow groups
Freeman, a leading provider of integrated services for face-to-face marketing events, announced in December it plans to partner with Premiere Beauty and the American Dental Association (ADA). With more...
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